This is two of a two-part Potency Insights series, which will provide some of our favorite networking tips post 2019 MJBizCon in Las Vegas (December 11-13).
This is one of a two-part Potency Insights series, which will provide some of our favorite networking tips in preparation for the upcoming 2019 MJBizCon in Las Vegas (December 11-13). We hope to see you there!
The best taglines speak directly to the target audience. Most often, these taglines are directives. At Potency, we believe every tagline should meet our S.U.R.E. criteria, which stands for: simple, unique, relevant and engaging.
An identity system contains a toolbox of visual elements that work together to capture a unique and recognizable look that can be applied to any platform or deliverable of your Cannabis or CBD brand.
A company name sets the tone for your brand and also helps to communicate what type of industry you’re in and/or what kind of services you provide. At Potency, some of our clients come to us knowing they want to rename their businesses, and other times we end up discovering through brand research and strategy work that a name change is necessary.
Potency recently visited Lowell Cafe in West Hollywood, the first cannabis restaurant in the United States. It opened in October 2019.
There are now more than 560 cannabis retailers in Oregon, and the number continues to rise. Itʼs essential to differentiate and cultivate a memorable consumer experience in order to stand out among the rest. Here are the most important aspects to consider when opening a new dispensary or retail store.
When you walk into Tillamook Station for a Make & Mary event, you instantly notice the high, expansive ceilings, twinkling string lights, welcoming white tables, and, of course, the distinct aroma of some of the very best Mary Jane in the damn country.
On Friday, May 20th from 6:00-9:00PM, the first ever Make & Mary workshop will be held for craftspeople who like to create while enjoying cannabis.