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CCELL Video Brief Objectives
Assignment:
CCELL Brand Video, CCELL SILO Product Video, CCELL Palm Product Video, CCELL Dart Video
Video Objective Questions
Marketing Objective: What do we want? How will we measure success?
Target: What is the meaningful consumer insight that drives this assignment?
The Main Idea: What is the one thing we want the target to take away?
Desired Outcome: What do we want the consumer to think, feel or do?
Mandatories: What is mandatory content to include in the Brand Video? In each product video?
Thank you!
