- Naming Modification
- Identity Design
- Tagline
- Packaging Design
- Packaging Content
- POS Design
- Merchandising

Select (formerly known as "Select Strains") came to Potency for a complete brand repositioning that would solidify the entity as the most widely recognized and successful vape company in the industry.

We realized a new look and feel for Select to communicate the core values we helped the company define: sensible innovation, curated sophistication and elevated perspectives. The result is a trustworthy, innovative, beautiful, and relatable brand that's been flying off dispensary shelves since launch.